## Color Palettes

**Our primary color is orange. This color has been the symbolic shade with us since the beginning day of VNG and be a powerful means of recognition for existing and potential users. They should be applied consistently across all communication platforms..**

**Primary palette (the Wordmark color)**

R:240 G:90 B:34  
C:0 M:80 Y:98 K:0  
#F05A22

**Secondary palette**  
The secondary palette is comprised of the four colors represented by our four main product groups: Zalo, VNG Cloud, VNG Games, and ZaloPay.

R:0 G:104 B:255  
C:81 M:61 Y:0 K:0  
#0068FF

R:55 G:78 B:162  
C:90 M:80 Y:0 K:0  
#374EA2

R:255 G:204 B:4  
C:0 M:20 Y:100 K:0  
#FFCC04

R:3 G:202 B:119  
C:71 M:0 Y:74 K:0  
#03CA77

**Supporting palette**  
The supporting palette is comprised of the two colors that can be used for detailing, text, creating charts, diagrams, maps and illustrations.

R:0 G:104 B:255  
C:81 M:61 Y:0 K:0  
#0068FF

R:55 G:78 B:162  
C:90 M:80 Y:0 K:0  
#374EA2

**Diagonal gradients**  
Diagonal gradients are defined by mixing our primary color and the secondary palettes, symbolizing our unity as a company.

#253c80 - #29a7de

#ec9224 - #ed5a26

#edc724 - #29a7de