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# VNG Corporation: A 20-Year Legacy of Innovation

- About VNG
- Online Games
- Zalo & AI
- Zalopay
- Digital Business
- VNG People Strategy
- VNG’s approach to CSR

## Building value in the gaming industry, promoting the growth of the digital economy

#### Global Market Context & Vietnam’s Rise

In 2024, the global gaming industry reached $187.7 billion, led by mobile platforms, accounting for nearly half of total revenue. Southeast Asia maintained strong momentum, with Vietnam emerging as a standout market approaching $1 billion in revenue, 70% of which was contributed by domestic publishers. Esports audiences in Vietnam grew to over 10 million, underlining the country’s growing role in the regional gaming ecosystem.

#### VNG’s Online Games at 20: A Legacy of Leadership

Celebrating its 20th anniversary, VNG reaffirmed its pioneering status in Vietnam’s online gaming industry. Since 2004, the company has released over 200 domestic titles and 40+ international games, reaching 79 million quarterly active users and having nine offices in Asia. A strategic pivot from PC to mobile in 2016–2017 helped cement its position as a regional leader.

+20

years of growth and development

+200

game titles released in Vietnam, with +40 titles launched in international markets

+79

million QAU

+20

game titles developed and distributed globally

+1,200

employees

09

VNG’s game studios are present in 09 cities worldwide

#### Product Expansion, AI Innovation, and Platform Growth

In 2024, VNGGames launched 17 new titles across local and global markets and expanded its in-house development capabilities, including four original shooter games with 50 million cumulative installs. The company launched the "Instant Play" platform for seamless minigames and significantly scaled up ZingPlay Game Studios, with international revenue surpassing domestic for the first time.

AI played a central role in marketing and operational efficiency, powering everything from content creation in in-game bots to advertising localization and customer service automation.

In 2024, ZingPlay Game Studios (ZPS) expanded into Tier 1 international markets, with over 10 new titles and international revenue surpassing domestic for the first time. The studio launched Board Craft Studio to accelerate AI integration across content, development tools, and creative workflows.

#### Shaping Vietnam’s Gaming Ecosystem

Beyond commercial success, VNGGames actively shaped the domestic gaming industry, sponsoring major esports tournaments, helping secure esports’ official medal status at SEA Games, and partnering with PTIT to launch Vietnam’s first academic gaming program. It also mentored young studios and promoted responsible gaming under new regulatory frameworks.

#### People-First Culture

VNGGames continued to invest in people as a cornerstone of sustainable growth. In 2024, the company introduced three core values: Collaboration, Honoring Our Words, and Ownership, accompanied by new internal platforms, training programs, and global team-building initiatives. A transparent performance system and direct feedback channels enhanced employee engagement and alignment.

#### 2025 Vision: Go Global, Stay Focused

Looking ahead, VNGGames will double down on its “Go Global” strategy with a streamlined, evergreen game portfolio, targeting high-potential markets in Southeast Asia, Taiwan, and Hong Kong. AI and co-development partnerships will drive both efficiency and innovation. With 20 major titles in the pipeline, the company aims for 15% YoY growth in 2025, focusing on long-term value, strategic agility, and global scalability.

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